YAY: a Swedish Festival that offered inspirational and mind blowing talks.
Circa 2012 & 2013

 



YAY was a Swedish festival that offers inspirational and mind blowing talks from amazing people as well as astonishing bands and artists and impeccable dj's. This was the festival's website for its first year. After 2012 most information regarding the next YAY festivals was found on their facebook page: www.facebook.com/Yayfestival. The last YAY festival featured on their Facebook page was held in 2017.
Content is from the site's 2012 - 2013 archived pages.

The new owners of this domain have chosen to keep the memories of the YAY festivals alive with archived content, as well as articles/ content from other outside sources. BRING BACK YAY!!

To learn more about SNASK go to: http://snask.com/

 

~~~~~~~~~~~~~ 2012 ~~~~~~~~~~~~~

About

YAY is a Swedish festival that offers inspirational and mind blowing talks from amazing people as well as astonishing bands and artists and impeccable dj's. People that you could only wish would come to your private dinner table and spoil you with pristine and sensational stories. Now on stage for your viewing pleasure!

YAY is the primal destination for finding and encounter innovation, inspiration and creativity in the form of talks, gigs and dancing. It takes place in the capital of Sweden and the objective is to nurture vision, ambition and originality. At Delight Studios in the eco-friendly Hammarby Sjöstad you will laugh, cry and dance of joy. You will beg for it to keep going and we will make sure it will.

YAY is free of charge

To celebrate the beginning of YAY, our first event will be free of charge. Just make sure that you get a hold of a ticket and bring cash for food and drinks.

The date is 17th of November!

PRESS

YAY FESTIVAL

”I had a hell of a time at the Yay Festival. Need a kick in the ass creatively? Go to the Yay Festival and get BLOWN AWAY. My big, sweaty head still hurts.”
Aaron Draplin, CEO, Draplin Design Co

Ambition
YAY Festival is a collaboration between Snask and Grandins Flying Circus. Together we visited different lecturing festivals around the globe and found that things were missing. Some festivals, for example, had great speakers but no organised forum afterwards for speakers and audience to meet and talk. Others had long ass lectures about agencies own work and no relieving party in the evening whatsoever. This sparked an idea of a festival with the combination of inspiring and entertaining talks, live music and a spectacular after party – everything packaged as one festival.

Action
We started the project in May 2012 with the aim to launch the festival in November the same year. We decided to start locally in Stockholm and grow slowly with the vision to be an international festival. We booked speakers from all over the globe, from Amsterdam to San Francisco. We found a new up-and-coming band and young DJs straight from the hot pot of Stockholm’s nightlife scene. We made an identity as well as a campaign for the festival and spread the word on the street as well as in social media. We wanted to create a reputation amongst people that something new was happening in town. Also, we decided to arrange the first festival as a free entrance-event where sponsors would finance everything.

Impact
Ten days before the event we had to close the lists of people who wanted to go. The interest was huge and on the night of the festival, the venue got packed instantly with 150 people, with a long queue outside. The Yay festival was a huge success and the next time it will grow. We also started up the Talks-section of the famous Way Out West festival in 2013.

To keep updated and make sure you get a ticket for this years festival go here!

 

 

Yay Festival designed by Snask

 

YAY Festival is a Stockholm based design event, created Swedish by design studio Snask working in collaboration with ‘brand experience agency’ Grandins Flying Circus, that was launched in 2012 with guest speakers that included Aaron James Draplin and Jennifer Cirpici who replaced Jessica Hisch.

The identity for the 2012 event, recently published by Snask on their website, juxtaposes traditional and fine illustrative still life watercolour detail, enhanced by full bleeds in print, with the urban energy, enthusiasm and hand crafted sensibilities of a script of broad brush strokes and the on-trend restraint of a single line weight logotype – both well rendered a with decent sense of motion through each of the letters and plenty of individual character. This contrast continues with the modernistic restraint and efficiency of geometric sans-serif. Together these deliver a rich and striking contrast and resolution of both classic and contemporary design themes.

 

 “Together we visited different lecturing festivals around the globe and found that things were missing. Some festivals, for example, had great speakers but no organised forum afterwards for speakers and audience to meet and talk. Others had long ass lectures about agencies own work and no relieving party in the evening whatsoever. This sparked an idea of a festival with the combination of inspiring and entertaining talks, live music and a spectacular after party – everything packaged as one festival.”

“We started the project in May 2012 with the aim to launch the festival in November the same year. We decided to start locally in Stockholm and grow slowly with the vision to be an international festival. We booked speakers from all over the globe, from Amsterdam to San Francisco. We found a new up-and-coming band and young DJs straight from the hot pot of Stockholm’s nightlife scene. We made an identity as well as a campaign for the festival and spread the word on the street as well as in social media. We wanted to create a reputation amongst people that something new was happening in town.”

– Snask

 

 

 

Speakers

  • Aaron Draplin (US)

    Aaron James Draplin has been called a badass in the same sentence as a big softie. He's a big, loud and shamelessly big-hearted graphic designer who is probably the most sincere designer on this planet. He's done sleeves for Richmond Fountain, is one of the founders of Field Notes brand and has done more logotype's than David Hasselhof has done cheesy smiles.

    His talk on Creative Mornings is one of the most appreciated and doesn't leave anyone unaffected. At the moment he's on a world tour with his "Tall Tales from a Large Man" and now he's in Sweden!

    See more of Aaron at draplin.com.

    Post your questions during the talk to Twitter #yayfestival

  • Jennifer Cirpici (NL)

    BreakingCanvas is the online portfolio of Jennifer Deniz Cirpici, self taught Illustrator and Graphic Designer based in a plain country with a lot of cows: The Netherlands. Specializes in illustration, digital art, graphic design and typography.

    Been speaking and sharing passion at design conferences like OFFF, Design Planet, Playgrounds and FITC.

    See more of Jennifer at breakingcanvas.com.

    Post your questions during the talk to Twitter #yayfestival

  • SNASK (SE)

    Snask is an internationally renowned design, brand & film agency that create the heart & soul of brands. We create new brands and we rejuvenate old ones. We knock off all types of branded material for print, web, film and experimental advertising.

    Our name means candy, filth and gossip and everywhere we travel we make a couple of enemies and millions of fans. Snask off!

    See more of SNASK at snask.com.

    Post your questions during the talk to Twitter #yayfestival

  •  

    Mari Ahokoivu (FI)

     

    Mari Ahokoivu is a very talented comics artist studying at the School of Cartoons in Malmö. She has become known for her own publications J'ai le Réveil difficile and many more. Her comics are a mix of autobiography and fiction, emphasizing on mood and atmosphere first hand and caracters and storyline next.

    Come see Mari and her work in our student showcase!

  • Jessica Hische (US) — CANCELLED

    Jessica Hische is one of our times greatest letterers and illustrators. Her immaculate work can be seen in everything from the New York Times and Wes Andersons film Moonrise Kingdom as well as for Penguin Books and American Express. She is on the Forbes list of 30 under 30 in Art & Design and is also serving on the Type Directors Club Board of Directors.

    After touring the world from Cape Town and Honolulu to Sydney and Mexico she's now coming to Sweden for the first time! We will show her how to do it the Swedish way, right?!

    See more of Jessica at jessicahische.is.

~~~~~~~~~~~~~~~~~~~~~~~~~~

Schedule

  • 1600 · 1640

    Doors open
    — Be on time

  • 1640 · 1700

    Student Showcase
    Mari Ahokoivu (FI)

  • 1710 · 1750

    Inspiring talk by
    SNASK (SE)

  • 1810 · 1850

    Inspiring talk by
    Jennifer Cirpici (NL)

  • 1850 · 1920

    Break & Beer

  • 1920 · 2020

    Inspiring talk by
    Aaron Draplin (US)

  • 2030 · 2100

    Live on stage — Iberia

  • 2100 · 2200

    DJs,
    Mingle
    Eat
    & Drink

  • 2130 · 2230

    Bus shuttle to
    the after party

  • 2200 · 0500

    After party
    at Underbron

~~~~~~~~~~~~~~~~~~~~~~~~~~

Get your tickets

Regarding ticket status please visit our Facebook page, www.facebook.com/yayfestival, for all the information you need!

Saturday November 17th 

Delight Studios
Heliosgatan 13
120 30 Stockholm

 

~~~~~~~~~~~~~~~~~~~~~~~~~~

Q&A

  • Location

    Delight Studios, Heliosgatan 13, Stockholm.

  • Transportation

    It takes 10 minutes to walk from Skanstull. Tvärbanan Station Luma (L22 Sickla Udde). Free bus to after party at Under Bron at 2130 · 2230.

  • Opening Hours

    We're in business 1600 · 2200.

  • Admission Fee

    YAY #1 is free of charge. Browse the website to find out how you can get your ticket.

  • Beverages & food

    You will be able to buy beer, wine and soft drinks at the venue. Taco truck will be there and serve great mexican food. Bring cash!

  • Money

    Bring cash for food and drinks!

  • Age limit

    You have to be 18 years of age to enter the festival.

  • Social Media

    Socialize at Facebook or Twitter. The official social media tag is #yayfestival.

  • Friends

    Sponsored by Sony Mobile.
    An initiative by SNASK and Grandins Flying Circus. Digital solutions by Yours.

  • The after party

    After party at www.underbron.com, 2200 · 0500.

~~~~~~~~~~~~~~~~~~~~~~~~~~

Contact

General enquiries
info@yayfestival.com

Press enquiries
press@yayfestival.com

More info at Facebook
www.facebook.com/yayfestival



~~~~~~~~~~~~~ 2013 ~~~~~~~~~~~~~

 

PRESS

Yay Festival begs for a one-way ticket to Stockholm

AUTHOR: Desktop
Published: January 19, 2015

Taking place in Sweden’s capital of Stockholm, Yay Festival looks to ”nurture vision, ambition and originality,” and is the prime destination for “finding and encountering innovation, inspiration and creativity in the form of talks, gigs and dancing.” The festival was co-founded in 2012 by Snask & Grandin’s Flying Circus and began with a vision to create Scandinavia’s most visited and talked about creative festival.
http://snask.com/

The Swedes have got it right when it comes to design, dismissing the pomp of pseudo-celebrity ‘designer’ culture by bringing beauty and function to the masses — look no further than the legend of IKEA. Design isn’t privileged or exclusive, it’s basically essential to Sweden’s history and modern way of life. Hosted at Delight Studios in the eco-friendly Hammarby Sjöstad, Yay makes an oft-viewed ‘elitist’ crowd accessible to the mere mortals among us, where the traditional conference model is interjected with  beer drinking, bands and live DJ sets.

Founding the festival while also coordinating the brand, Snask used their “magic wand to create a graphic identity that felt like it was straight out of the jungle.” To ensure success they used “nothing but exotic plants, golden objects and a whole load of smoke.” The most recent lineup of speakers included some of the world’s most interesting creative minds such as Jessica Walsh of Sagmeister & Walsh, James Victore, Lotta Lundgren, Maddox and Emma Stenström. The festival is currently on pause, as the founders are in search of the right brand to enable growth and expansion. Interested in a partnership or updates? Please email magnus@snask.com.

 

About

The date is 7th of December!

Speakers

  • Lotta Lundgren (SE)

    Once one of Sweden's best copywriters until she one day decided to never go to that work again. Today famous for her humor, warmth and wit from television and her own food blog. She has an extremely charming personality and wears a charisma that is unbreakable.

    Right now everyone talks about her best seller where she talks about sex, feminism, money, love, people, and food. The essence of life. It is with greatest joy, pride and pleasure we introduce Lotta Lundgren to the crowd of Yay Festival!

    See more of Lotta at lotsoflundgren.

  • Jessica Walsh (US)

    Stefan Sagmeister, the superman who have done album covers for bands and artists such as: Lou Reed, OK Go, The Rolling Stones, David Byrne and Aerosmith, took the decision in 2012 to bring in a new partner and in the process rename his company to Sagmeister & Walsh.

    A new star was born, and her name was Jessica Walsh.

    Now, 27 years old, with numerous awards and the epithet "Top Rising Design Star" from the Art Directors Club, consequently she’s now also partner with one of the world 's foremost icons in design. Jessica is the face of the future of design and she’s also the genius behind the project "40 Days of Dating"; a dating experiment, as noted by NBC, BBC, CNN, Time, Guardian, Elle etc. Film rights to "40 days of dating" has now been bought by Warner Brothers and Jessica can probably look forward to even more fun, fame and glory.

    See more of Jessica at sagmeisterandwalsh.com.

  • Maddox (US)

    Maddox is known for writing long angry articles about things he hate: Cameron Diaz, Utah, Idaho, children's drawings and internet related phenomenons such as "bloggers". He is also a gifted drawer and is often keen on showing the difference between the tallest building in Salt Lake City and the tallest buildings in "real cities". Or as he says: "I've pissed higher than the tallest building in Utah.".

    He is an American internet icon and satirist, who in the mid 90's, before the internet was in every mans home, had millions of visitors on his website "The best page in the universe". Maddox, whose real name is George A. Ouzounian, has also been an actor in the horror film “Ooga Booga” and released the books "I'm Better Than Your Kids" and "The Alphabet of Manliness " (the latter peaked at #1 on the Amazon sales list of 2006).

    See more of Maddox at maddox.xmission.com.

  • James Victore (US)

    In 2012 he released the book "Victore or, Who Died and Made Y‚Äčou Boss?", a book which is regarded as something of a manifesto, with quirky, fun and entertaining opinions on everything from racism and war to capital punishment.

    James is a world renowned designer who has exhibited at MoMA and the Louvre, won an Emmy award and runs the outspoken and popular YouTube-channel "Burning Questions." He also arranges the one-day event "Take This Job and Love It", described as: "A one day live event about work, life and bucking the status quo. Come reclaim your creative freedom and access a higher level of badass-dom."

    See more of James at jamesvictore.com.

  • Emma Stenström (SE)

    In 2000, she received her Ph.D. and wrote her thesis "Strange Companies", and today she is a visiting professor at the College of Arts and assistant principal of the school. In a suit clad world, she is an economic rebel who love business as much as art. She conducts research in cultural entrepreneurship, hates Kansas, and can best be described as a hybrid between researcher, teacher and debater.

    Because of her energy on stage she got the attention of the Swedish National Television, and they didn’t hesitate to offer her the job as presenter in their art show “Arty”. As if all this was’nt enough she also has time to be CEO of the Association of Culture & Enterprise. We are extremely pleased that she’s got time to swing by YAY.

    See more of Emma at kulturekonomi.se.

Schedule

  • 17.30

    Introduction

  • 17.40

    Emma Stenström (SE)

  • 18.10

    Maddox (US)

  • 19.00

    Break, food & beer

  • 20.00

    Jessica Walsh (US)

  • 21.00

    James Victore (US)

  • 22.00

    Break & beer

  • 22.40

    Lotta Lundgren

  • 23.20

    Party, DJ's & drinks

    All times are approximate.

~~~~~~~~~~~~~~~~~~~~~~~~~~

Get your tickets

Buy tickets here, Tickster.com.

Average Joe’s: 249 kr
Students: 169 kr
(valid Student ID required at entrance)

Saturday December 7th 

Delight Studios
Heliosgatan 13
120 30 Stockholm

~~~~~~~~~~~~~~~~~~~~~~~~~~

Q&A

  • Location

    Delight Studios, Heliosgatan 13, Stockholm.

  • Transportation

    It takes 10 minutes to walk from Skanstull. Tvärbanan Station Luma (L 22 Sickla Udde).

  • Opening Hours

    We're in business between 1600 · 0200.

  • Admission Fee

    Average Joe’s: 249 kr.
    Students: 169 kr.
    Buy your ticket here.

  • Beverages & food

    You will be able to buy beer, wine and soft drinks at the venue. Bring cash, it's faster!

  • Age limit

    You have to be 18 years of age to enter the festival.

  • Social Media

    Socialize at Facebook or Twitter. The official social media tag is #yayfestival.

  • Friends

    Sponsored by Sony Mobile, Tele2 and Pripps.
    An initiative by SNASK and Grandins Flying Circus. Digital solutions by Yours.

~~~~~~~~~~~~~~~~~~~~~~~~~~

Contact

General enquiries
info@yayfestival.com

Press enquiries
press@yayfestival.com

More info at Facebook
www.facebook.com/yayfestival

~~~~~~~~~~~~~~~~~~~~~~~~~~

 

 

YAYFestival.com